We connect brands and talents

Your One-Stop-Solution to optimize your talent marketing activities when it comes to brand fit, monitoring of cost and usage rights.

talent strategy

relationship management

negotiation & license purchase

creative casting

social media
license & legal management

more

This is what our customers say

We connect brands and talents

while handling all alliance parameters which delivers massive valubable data

Brands

Marketing targets

KPI ́s & Brand Equities | Campaign objectives & Briefings

Financial targets

Best Pricing & Cost Transparency

Legal targets

Contracting | Licensing | Maximal Security

Talents

Detailed talent profiles

of KOLs, Celebrities, Speakers, Experts, Influencer, Performers, Models, Storytellers, Activists, Singers, Actors ... depending on campaign

KPIs

Passions, Interests | Brand-Fits

Qualitative data

Concepts & Pricing Data | Content Production Costs | ROI Benchmarks

The process

End2end talent management services

01

Talent/partner trend research & ideation

02

Talent/partner screening & concept

03

Negotiation & contracting

04

Content creation with partner network

05

Talent & campaign performance reporting

06

Monitoring of licenses

About us

We have 20 years experience in talent and brand alliance management globally.

Our core is finding the right talent for your brand. We are working fully independent, transparent and revert to more than 1500 benchmark cases which are ongoing and deliver data for pricing, matching and value for each of our projects.

One stop shop for all talent marketing activities

Our promise

Independent and data-driven talent management process out of one hand.

All in one Service

  • One strong partner for all talent topics
  • Benefit from an End-to-End process which handles all aspects of talent- use involving all relevant stakeholders (agency, talent, producers, legal) and benefit from our strong creative and strategic network
  • Full transparency of talent and brand alliance licenses & costs

Maximum Value

  • Maximize brand impact with authentic talent & partners to generate concepts that really fit your brand as a neutral provider focusing only on client interest
  • Global supplier network access
  • Customize best contracts for maximum use of talents & creative freedom
  • Optimize local and global talent exploitation

Cost savings

  • Guidance / Support of talent marketing activities with holistic market- overviews
  • Analysis and Identification of saving potentials through reference and benchmark data > up to 30%
  • Higher synergies & cost-avoidance (e.g. glam team), higher ROI on all talent spends through pooling and purchasing power

Reference projects

Casting, Talent Purchasing & Contracting
Talent: Stephanie Cam c/o Modelwerk
Creative agency: TBWA Düsseldorf

Casting, Talent Purchasing & Contracting
Talent: Jennifer Gilmore c/o Core Management
Creative agency: TBWA Düsseldorf

Partner research & management
25% reduction of license fee – complete deal handling

any questions?

We are happy to help you with a personal consultation, or please use the contact form for your enquiry. We will get back to you as soon as possible!