Talent management services

to generate concepts that really fit your brand as a neutral provider focusing only on client interest

Our core is finding the right talent for your brand

global supplier network access

higher synergies & cost-avoidance

full transparency

Services

Tracking via database

Content & Pricing

Our promise

3 steps to your brand

End2end talent management services

We spare you the details but keep you on top of it

01

talent strategy

Strategy & Brand building

Finding the right talent & collaboration partner enabling and pushing the best performance.

  • Defining core brand equity items or potential approaches for brands or products
  • Potential brand building & product development
  • Defining key campaign objectives & mandatories / ideation
  • Define financial framework & ROI objectives
  • Calibrating concept / message with existing brand codes
  • Briefing talent/partner requirements & codes (including topic affinity, tonality, emotionality, etc.)

services

talent strategy

creative casting

relationship management

social media

negotiation & license purchase

license & legal management

02

creative casting

Research/Casting

Access to maximum choice of talent, creator & performance data to setup the most authentic cast and potential concept to match the brand.

  • Talent casting (influencers, celebrities, storytellers, models, actors, artists, featured extras) independent & transparent
  • For Social Media: Talent Insights / Setcard creation – aligned with marketing goals / KPIs / brand attributes
  • For classic media: Talent PDF & E-Castings / Live-Video Casting globally / Streetcasting
  • For Social Media on top: Brand & talent matching conception due to closeness to talent & management (valuable insights to use for ideation & campaign)

03

relationship management

Handling & Contracting

Complete operational management of licensing negotiation, talent handling and contracting for corporates and brand development deals.

  • Analysis (price, market, talent, usage rights) • Optimization of rights (terms, territory) + corresponding recommendation
  • Negotiation (initial contract / prolongations in case of expiring rights) / asset calculation
  • Best price/share guarantee after transparent brief/Package Deals (25–30 % reduction)
  • Customized contracts talent & partnerships or support only
  • Onset talent handling if wished (VIP)

04

social media

Content

Operational management of content conception & creation together with our strong partners

  • Activity steering
  • Synchronization of marketing activities; interface to overall digital communication
  • Guidelines according to client needs (post concepts & formats)
  • Artist Pool Building (including social media creator networks – drone-filmmakers etc.)
  • Snackable Content Production within efficient budgets (stills, video, all social media formats)

05

negotiation & license purchase

Controlling

For Social Media: Success measurement and reporting

  • KPI tracking / ROI measurements
  • Grading of performance; parameters (execution quality/branding/CI execution/creativity/brand tagging/interaction rates)
  • Tracking of “Talent soft skills”

06

license & legal management

Monitoring

Long term compliance and license management

  • Contract archiving / usage rights overview and governance
  • Database setup for clients including rights alert mechanism (proactive indication of expiring rights etc.)
  • Prolongation of expiring rights through tool
  • Processing of ongoing inquiries on legal topics
  • Optional Talent Pool building

Usage rights tracking via database

  • Central archive of talent & partnerships including usage rights monitoring
  • Access to talent & influencer pool and material in use (stills and video)
  • Potential request option for prolongation or casting demand

Content & Pricing

Complexity of Usage Rights Trends

Content creator
  • Testimonial
  • Influencer
  • Model / Actor
  • Music
  • Image Partners
  • Other Brands
Production
  • Stock
  • Prior (own) production
  • New production
Geography
  • Global
  • Regional
  • Local
  • Music
  • Combination (Regional/Local)
Duration
  • Fixed
  • Open
  • Yearly
  • Rolling annual
  • Prolongation Options
Exclusivity
  • Exclusive Category
  • Exclusive Subcategory
  • Exclusive time frame
  • Non- exclusive
  • Prolongation Options
Media
  • TV
  • Film & Still Digital
  • Film & Still Social Media
  • Still – Print
  • Still – OOH
  • Film & Still PR
  • Film & Still POS
  • Posts on Social Media
Additional
  • Cross- Branding
  • Cooperation
  • Development
  • Internal PR
Cost Type
  • Royalty
  • Internal PR
  • Service Fees
  • Intermediary Fees
  • Bonus
  • Day Fees
  • Other charges

One stop shop for all talent marketing activities

Our promise

Independent and data-driven talent management process out of one hand.

All in one Service

  • One strong partner for all talent topics
  • Benefit from an End-to-End process which handles all aspects of talent- use involving all relevant stakeholders (agency, talent, producers, legal) and benefit from our strong creative and strategic network
  • Full transparency of talent and brand alliance licenses & costs

Maximum Value

  • Maximize brand impact with authentic talent & partners to generate concepts that really fit your brand as a neutral provider focusing only on client interest
  • Global supplier network access
  • Customize best contracts for maximum use of talents & creative freedom
  • Optimize local and global talent exploitation

Cost savings

  • Guidance / Support of talent marketing activities with holistic market- overviews
  • Analysis and Identification of saving potentials through reference and benchmark data > up to 30%
  • Higher synergies & cost-avoidance (e.g. glam team), higher ROI on all talent spends through pooling and purchasing power

3 Steps to building your perfect brand and it´s values

01

Get an appointment for your initial consultation

02

Comprehensive advice on your project

03

Start Talent/partner trend research & ideation

any questions?

We are happy to help you with a personal consultation, or please use the contact form for your enquiry. We will get back to you as soon as possible!