Talent management services
to generate concepts that really fit your brand as a neutral provider focusing only on client interest
Our core is finding the right talent for your brand
global supplier network access
higher synergies & cost-avoidance
full transparency
Services
Tracking via database
Content & Pricing
Our promise
3 steps to your brand
End2end talent management services
We spare you the details but keep you on top of it
01
talent strategy
Strategy & Brand building
Finding the right talent & collaboration partner enabling and pushing the best performance.
- Defining core brand equity items or potential approaches for brands or products
- Potential brand building & product development
- Defining key campaign objectives & mandatories / ideation
- Define financial framework & ROI objectives
- Calibrating concept / message with existing brand codes
- Briefing talent/partner requirements & codes (including topic affinity, tonality, emotionality, etc.)
services
talent strategy
creative casting
relationship management
social media
negotiation & license purchase
license & legal management
02
creative casting
Research/Casting
Access to maximum choice of talent, creator & performance data to setup the most authentic cast and potential concept to match the brand.
- Talent casting (influencers, celebrities, storytellers, models, actors, artists, featured extras) independent & transparent
- For Social Media: Talent Insights / Setcard creation – aligned with marketing goals / KPIs / brand attributes
- For classic media: Talent PDF & E-Castings / Live-Video Casting globally / Streetcasting
- For Social Media on top: Brand & talent matching conception due to closeness to talent & management (valuable insights to use for ideation & campaign)
03
relationship management
Handling & Contracting
Complete operational management of licensing negotiation, talent handling and contracting for corporates and brand development deals.
- Analysis (price, market, talent, usage rights) • Optimization of rights (terms, territory) + corresponding recommendation
- Negotiation (initial contract / prolongations in case of expiring rights) / asset calculation
- Best price/share guarantee after transparent brief/Package Deals (25–30 % reduction)
- Customized contracts talent & partnerships or support only
- Onset talent handling if wished (VIP)
05
negotiation & license purchase
Controlling
For Social Media: Success measurement and reporting
- KPI tracking / ROI measurements
- Grading of performance; parameters (execution quality/branding/CI execution/creativity/brand tagging/interaction rates)
- Tracking of “Talent soft skills”
06
license & legal management
Monitoring
Long term compliance and license management
- Contract archiving / usage rights overview and governance
- Database setup for clients including rights alert mechanism (proactive indication of expiring rights etc.)
- Prolongation of expiring rights through tool
- Processing of ongoing inquiries on legal topics
- Optional Talent Pool building
Usage rights tracking via database
- Central archive of talent & partnerships including usage rights monitoring
- Access to talent & influencer pool and material in use (stills and video)
- Potential request option for prolongation or casting demand
Content & Pricing
Complexity of Usage Rights Trends
Content creator
- Testimonial
- Influencer
- Model / Actor
- Music
- Image Partners
- Other Brands
Production
- Stock
- Prior (own) production
- New production
Geography
- Global
- Regional
- Local
- Music
- Combination (Regional/Local)
Duration
- Fixed
- Open
- Yearly
- Rolling annual
- Prolongation Options
Exclusivity
- Exclusive Category
- Exclusive Subcategory
- Exclusive time frame
- Non- exclusive
- Prolongation Options
Media
- TV
- Film & Still Digital
- Film & Still Social Media
- Still – Print
- Still – OOH
- Film & Still PR
- Film & Still POS
- Posts on Social Media
Additional
- Cross- Branding
- Cooperation
- Development
- Internal PR
Cost Type
- Royalty
- Internal PR
- Service Fees
- Intermediary Fees
- Bonus
- Day Fees
- Other charges
One stop shop for all talent marketing activities
Our promise
Independent and data-driven talent management process out of one hand.
All in one Service
- One strong partner for all talent topics
- Benefit from an End-to-End process which handles all aspects of talent- use involving all relevant stakeholders (agency, talent, producers, legal) and benefit from our strong creative and strategic network
- Full transparency of talent and brand alliance licenses & costs
Maximum Value
- Maximize brand impact with authentic talent & partners to generate concepts that really fit your brand as a neutral provider focusing only on client interest
- Global supplier network access
- Customize best contracts for maximum use of talents & creative freedom
- Optimize local and global talent exploitation
Cost savings
- Guidance / Support of talent marketing activities with holistic market- overviews
- Analysis and Identification of saving potentials through reference and benchmark data > up to 30%
- Higher synergies & cost-avoidance (e.g. glam team), higher ROI on all talent spends through pooling and purchasing power
3 Steps to building your perfect brand and it´s values
01
Get an appointment for your initial consultation
02
Comprehensive advice on your project
03
Start Talent/partner trend research & ideation
any questions?
We are happy to help you with a personal consultation, or please use the contact form for your enquiry. We will get back to you as soon as possible!
04
social media
Content
Operational management of content conception & creation together with our strong partners