SERVICES

Brand & Talent Opportunities

Casting &
Relationship Management

Contracting & Controlling

Monitoring
& Archive

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Brand & Talent
Opportu­nities

Identifying culture relevant talent and brand opportunities

STRATEGY & CONSULTATION

Status quo evaluation

Identification of client targets & KPIs

Trend research

Creation and optimization of talent strategies

CULTURE RELEVANCE RESEARCH

Reseach culture relevant brand opportunities within music, movie and entertainment releases

Research matching partners and culture relevant talents

Research culture relevant moments such as most influential events & festivals

CREATIVE TALENT CONCEPTING

Planning of your project – from campaign goals to work steps to ideas

Talent profiling when it comes to collaboration and campaign engagement

Unlocking brand marketing opportunities by matching talents agenda for releases and postings

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Casting &
Relationship
Management

Finding talents to create culture relevant moments

Casting

Independent talent casting of influencers, celebrities, storytellers, models, actors and artists.

Sourcing of photographers, dubbing actors, musicians and culture relevant artists

For traditional media: talent PDF & e-castings / global live video casting / street-casting

For social media: talent research globally via tool & manually / presentation with relevant talent insights & respective client KPIs

Optional setup of brand talent pool

Negotiation

NDA set-up for all management contacts

Brand & campaign introduction

Checking competitors and fit

Rough ballpark definition of shortlist

Talent and management cooperation capabilities

Briefing talents and partners on all requirements
& guidelines such as topic tonality, emotionality
& legal standards of client

Detailed analysis of price, market, talents & rights

Identification of saving potentials

Optimization of usage rights scope

Final talent fee for client approval

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Contracting
& Controlling

Giving creative collaboration an administrative, contractual framework

CONTRACTING & INVOICE MANAGEMENT

Usage of customized TANIT contracts for talent 
and partnerships – TANIT legal framework

Usage of client contract with TANIT support Client Legal Framework

High specialized legal team (media)

Invoice management (receiving, approving, paying)

Payroll accounting (non-discretionary talent such as TVC actors and performers)

KSK management

Withholding tax management

TALENT MANAGEMENT & CONTROLLING

Talent travel coordination & logistics with the production partner

On set talent handling

Mediator between client and talent

Cost controlling during content creation

Asset approval coordination

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Monitoring 

& Archive

Storing and monitoring talent contracts and usage rights

RIGHTS AND LICENSE MANAGEMENT VIA TOOL

TANIT tool solution contract archive: complete overview of all project relevant details such as scope of usage rights, fees, territories, terms, media channels & project details

Database for client including rights alert mechanism with a proactive display of expiring rights and more

Renewal & prolongation of expiring rights with one contact partner

Handling of all legal topics

Presentation of spending trends (brand and talent categories)

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