SERVICES
Brand & Talent Opportunities
Casting & Relationship Management
Contracting & Controlling
Monitoring & Archive
Brand & Talent
Opportunities
Identifying culture relevant talent and brand opportunities
STRATEGY & CONSULTATION
Status quo evaluation
Identification of client targets & KPIs
Trend research
Creation and optimization of talent strategies
CULTURE RELEVANCE RESEARCH
Reseach culture relevant brand opportunities within music, movie and entertainment releases
Research matching partners and culture relevant talents
Research culture relevant moments such as most influential events & festivals
CREATIVE TALENT CONCEPTING
Planning of your project – from campaign goals to work steps to ideas
Talent profiling when it comes to collaboration and campaign engagement
Unlocking brand marketing opportunities by matching talents agenda for releases and postings
Casting &
Relationship
Management
Finding talents to create culture relevant moments
Casting
Independent talent casting of influencers, celebrities, storytellers, models, actors and artists.
Sourcing of photographers, dubbing actors, musicians and culture relevant artists
For traditional media: talent PDF & e-castings / global live video casting / street-casting
For social media: talent research globally via tool & manually / presentation with relevant talent insights & respective client KPIs
Optional setup of brand talent pool
Negotiation
NDA set-up for all management contacts
Brand & campaign introduction
Checking competitors and fit
Rough ballpark definition of shortlist
Talent and management cooperation capabilities
Briefing talents and partners on all requirements
& guidelines such as topic tonality, emotionality
& legal standards of client
Detailed analysis of price, market, talents & rights
Identification of saving potentials
Optimization of usage rights scope
Final talent fee for client approval
Contracting
& Controlling
Giving creative collaboration an administrative, contractual framework
CONTRACTING & INVOICE MANAGEMENT
Usage of customized TANIT contracts for talent and partnerships – TANIT legal framework
Usage of client contract with TANIT support Client Legal Framework
High specialized legal team (media)
Invoice management (receiving, approving, paying)
Payroll accounting (non-discretionary talent such as TVC actors and performers)
KSK management
Withholding tax management
TALENT MANAGEMENT & CONTROLLING
Talent travel coordination & logistics with the production partner
On set talent handling
Mediator between client and talent
Cost controlling during content creation
Asset approval coordination
Monitoring
& Archive
Storing and monitoring talent contracts and usage rights
RIGHTS AND LICENSE MANAGEMENT VIA TOOL
TANIT tool solution contract archive: complete overview of all project relevant details such as scope of usage rights, fees, territories, terms, media channels & project details
Database for client including rights alert mechanism with a proactive display of expiring rights and more
Renewal & prolongation of expiring rights with one contact partner
Handling of all legal topics
Presentation of spending trends (brand and talent categories)
